About Veritas Ascent
We've run legal revenue at national scale. Now we run yours.
Operators behind national legal brands and mass tort and class action campaigns that signed thousands of cases.
Who we are
Why do firms work with Veritas Ascent?
Because we see the whole system, not just one channel.
- Background
- National legal lead generation, intake, and analytics.
- Approach
- Audit first, then fix what matters most.
Why we're different
Lead vendors sell cases. Agencies sell spend. We build what you own.
The usual pitch
- Pay per lead or signed case
- More media budget
- One channel at a time
- Leads you rent, not own
Veritas Ascent
- A plan built for the long term
- Waste fixed before spend grows
- Full funnel, ad to revenue
- Systems and data your firm owns
Track record
We've scaled legal revenue at the very top of the market.
Our operators have run multiple national legal brands and built mass tort and class action campaigns that signed thousands of cases.
- #1
- Helped scale the largest law firm in the U.S.*
- 1,000s
- Cases signed through systems we built
- Multiple
- National legal brands operated
- Mass tort
- And class action campaigns, start to finish
Prior-role experience connected to firms including*
- Morgan & Morgan
- Phillips Law
- Cohen, Placitella & Roth
- Mike Lewis Attorneys
- William Mattar Law Offices
*Based on operator experience in prior roles. Context only, no current affiliation, endorsement, or client relationship implied.
Built for Firms That Need Sharp Judgment and Real Depth
Veritas Ascent is led by Marc Lippman and Carlos Garcia, bringing together commercial growth leadership, senior technical depth, and a broader bench of specialists across the work.
Marc Lippman
Founder & Managing Director
Marc leads growth strategy and client direction, with a focus on roadmaps, performance visibility, intake, and accountability.
Carlos Garcia
Co-Founder & CTO
Carlos leads the technical side of the business, with responsibility for systems, data, tracking, automation, and the infrastructure that supports measurable growth.
Together, that leadership is backed by senior capability across paid search, paid social, SEO, design, development, analytics, implementation, and performance operations. That gives Veritas Ascent the range to support law firms not just with advice, but with sharper diagnosis, stronger systems, better signals, and more credible follow-through when the current setup is not enough.
How firms start
Usually with a gut check.
Some firms want a second opinion on their agency.
Request an Initial AuditInitial Audit
Talk to the team behind Veritas Ascent.
Start with a confidential conversation about what is working and what is not.
Confidential. No obligation. Reviewed by an operator, not a sales rep.