Performance Marketing
Paid media that buys cases, not clicks.
Google Ads, LSAs, and paid social managed against qualified intake and retained outcomes.
The short answer
What is performance marketing for law firms?
Performance marketing for law firms is paid advertising managed against case outcomes.
- Who it's for
- Firms spending $10k+ per month on paid media who want accountability.
- What you get
- Campaigns, landing paths, and reporting tied to cost per retained case.
The problem
More leads is not the goal. Better cases are.
Most paid accounts optimize to the cheapest conversion. In legal, the cheapest lead is often the one you cannot sign.
- Keyword and audience pruning for case fit
- Offline conversion imports from intake
- Landing pages matched to search intent
How it works
A clear path from audit to results
- 1
Account audit
Structure, spend, search terms, and tracking.
- 2
Rebuild
Intent-based campaigns and clean conversion signals.
- 3
Launch + test
Ad, landing page, and bid tests by market.
- 4
Optimize
Weekly tuning against CPQL and retained cases.
Track record
We've scaled legal revenue at the very top of the market.
Our operators have run multiple national legal brands and built mass tort and class action campaigns that signed thousands of cases.
- $100M+
- Revenue businesses our operators helped scale
- 1,000s
- Cases signed through systems we built
- Multiple
- National legal brands operated
- Mass tort
- And class action campaigns, start to finish
FAQ
Performance Marketing FAQ
Google Ads, Local Services Ads, Microsoft Ads, Meta, and YouTube, chosen by your practice area and market.
We work with firms investing $10k or more per month in marketing so tests reach meaningful volume.
Yes. We coordinate keywords, landing pages, and reporting so channels support each other.
Initial Audit
Find the revenue your performance marketing is leaving on the table.
A confidential Initial Audit from operators who have run it at national scale.
Confidential. No obligation. Reviewed by an operator, not a sales rep.