Legal Verticals · Criminal Defense
Criminal Defense firms: stop buying leads. Start buying revenue.
Urgent, often late-night calls from clients and families who need help now.
Marketing outcomes vary by market, competition, budget, creative, and intake execution. We do not guarantee specific results.
The short answer
How should a criminal defense firm market itself?
Criminal defense inquiries are urgent and often come from family members.
- Biggest lever
- Case-fit targeting and fast, screened intake.
- Key metric
- Cost per retained case, by channel.
Where firms get stuck
What holds criminal defense firms back
These are the gaps we see most often in this vertical. Most are fixable within one or two quarters.
- After-hours calls going to voicemail
- Low-fit inquiries outside your practice
- Thin local presence in key courts
Track record
We've scaled legal revenue at the very top of the market.
Our operators have run multiple national legal brands and built mass tort and class action campaigns that signed thousands of cases.
- $100M+
- Revenue businesses our operators helped scale
- 1,000s
- Cases signed through systems we built
- Multiple
- National legal brands operated
- Mass tort
- And class action campaigns, start to finish
What we run
The full criminal defense revenue stack
Targeting
Keywords, audiences, and geos chosen for case fit.
Conversion
Landing paths and proof built for this client type.
Intake
Screening, speed to lead, and follow-up.
RevOps
CRM, routing, and revenue reporting you can trust.
How it works
From audit to accountable growth
- 1
Audit
Spend, tracking, intake, and visibility review.
- 2
Roadmap
Ranked fixes for this vertical.
- 3
Execute
Run the fixes with or alongside your team.
- 4
Optimize
Monthly tuning against retained cases.
FAQ
Criminal Defense marketing FAQ
Often nights and weekends after an arrest. Round-the-clock coverage matters.
Frequently a family member, so messaging and intake should address them directly.
Local search, Maps, and LSAs typically lead, supported by charge-specific pages.
Initial Audit
Your criminal defense competitors are already optimizing. Are you?
Request a confidential Initial Audit and get a fix-first roadmap.
Confidential. No obligation. Reviewed by an operator, not a sales rep.